Do you want increased conversions on your website?
Of course you do. What business doesnât want to increase their sales.
The Call-To-Action (CTA) can act a gateway between marketing and sales.
Everything that youâve done, all the branding and content, was so that people would eventually go from potential customer to paying customer.
Therefore, it’s really important to guide your visitors through the buying journey using strategic CTAs.
Thereâs just one concern. A weak CTA can compromise everything that you worked so hard to achieve with your marketing efforts.
With so much riding on them, it can be challenging to decide exactly what kind of CTA you should use.
In this post, youâre going to look at a number of CTA examples from Charlotte Tilbury. Weâll also show you how to use them and provide some copywriting tips to help you craft the perfect CTA.
What is Beauty Business Journal?
Ideas. Frameworks. Community.
TodayâsÂ business owners, CEOâs, directors and commercial teamsÂ have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
The question: What areÂ YOUÂ doing with your 1%?
Inside Beauty Business Journal youâll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.
Weâre building the beauty community of tomorrow, making it easier to learn, grow and connect with industry peers.
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When you join Beauty Business Journal, you get instant access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure â we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
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- Ask Me Anything. WeÂ do open AMAs and then answer questions on the podcast.
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Who is the Beauty Business Journal community for?
Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.
Inside, youâll have access to the resources and community you need to become a better business operator.Â
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Frequently Asked Questions
How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you arenât already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, itâll pay for itself. And if it doesnât, you can cancel anytime.
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Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price â thousands of dollars less than other publications or newsletters â to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
Weâd hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
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Updated July 2021