Do you want increased conversions on your website?
Of course you do. What business doesnât want to increase their sales.
The Call-To-Action (CTA) can act a gateway between marketing and sales.
Everything that youâve done, all the branding and content, was so that people would eventually go from potential customer to paying customer.
Therefore, it’s really important to guide your visitors through the buying journey using strategic CTAs.
- Baking in social brief.
- Writing for people.Â Not search engine.
- Handling objections before they happen
Thereâs just one concern. A weak CTA can compromise everything that you worked so hard to achieve with your marketing efforts.
With so much riding on them, it can be challenging to decide exactly what kind of CTA you should use.
In this post, youâre going to look at a number of CTA examples from Charlotte Tilbury. Weâll also show you how to use them and provide some copywriting tips to help you craft the perfect CTA.
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Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.
We help beauty industry marketers save time on research and share ideas on how to increase revenue.
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Updated December 2022