12 Min Read |
Over the past decade, the power and influence of TV Shopping, particularly that which includes live product demos, has been growing. The QVC (Qurate Retail Group) Inc. shopping network, is a global leader in this channel and has become a hot commodity for beauty brands looking to expand into TV Shopping.
QVC already enjoys an audience of more than 350 million homes across Europe and Asia. Between that, its six websites, and over 200 social pages, it enjoyed £11 billion worth of sales in 2019. In January the brand also debuted on YouTube TV, making it the only livestream shopping channel on the platform.
Though these numbers speak for themselves, the network also commands a very loyal viewership, making it all the more enticing for brands wanting to penetrate the TV Shopping market.
The beauty sector is particularly well situated to enjoy the benefits of TV Shopping since so many of its flagship products depend on human interaction to demonstrate their benefits.
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Updated July 2021