9 Min Read |
Ramadan is the busiest advertising season of the year and advertising platforms, as well as brand marketing teams, know that high quality content, that really engages, can influence buying decisions for the rest of the year.
Ramadan may be a lucrative time for marketing; however, launching a marketing campaign during Ramadan can also be more expensive than at other times of year, particularly for brands that use conventional advertising streams such as TV. With Ramadan just under two months away, itâs time to start putting plans in place for your marketing campaign.
Data collected byÂ Webpals Inc.Â in conjunction with a Middle East based e-commerce platform, showed that consumer behavior during the Ramadan period varies greatly in comparison to other times of the year.
The research found that during the Ramadan period, website traffic increased by 230%. The data indicated that conversions too were up by 30% – site visitors were not just looking; they were buying. Social media activity also increased, primarily at night, with activity peaking at 3am with a 200% uplift. Evidence also suggested that customer loyalty increased substantially, demonstrated by repeat online visits and purchases.
The key to a successful Ramadan marketing campaign needs more than…
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Updated July 2021