Luxury Beauty Brands Are Turning To Digital Services To Survive Frances New Lockdown

10 Min Read |

As France re-enters lockdown, brands like Lancome, Dior and Chanel have doubled down on digital services like virtual consultations and tailored 1-2-1 beauty masterclasses in order to maintain customer engagement and drive sales. They have also invested in software that provides…

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Updated December 2022

by Richard McKeon