Middle Eastern Beauty: What Do Women Want From Beauty Content This Ramadan?

8 Min Read |

In 2020, Ramadan very much became a digital experience. This was largely because the holy month coincided with the rise of the pandemic, drastically changing the way Muslims had to observe Ramadan within just a matter of days. Muslim communities had to quickly reinvent Ramadan and Eid, a difficult thing to do when the spirituality of the month is tied to togetherness, community, and congregation. Many people moved online and turned to platforms like Zoom to seek a sense of familiarity and community in place of traditionally large gatherings and joint prayer.

Now a year on from the pandemic, the long-term impact of lockdown restrictions and social distancing measures have caused new behaviors and attitudes to emerge. Within homes across the region, content consumption and online shopping are on the rise. What can we expect this year? How are users spending their increased time online?

The 3 New Ramadan Personas of 2021

Last year, Ramadan was different. Restrictions meant replacing large gatherings with…

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