8 Min Read |
As we hit the one year mark since the first Covid-19 lockdowns were announced, how is the beauty industry holding up against unprecedented pressure and uncertainty?
Since early 2020, research firms have kept a close eye on the industry. Some brands have folded, while others have adapted and accelerated growth. Last year we looked at the crisis-resilience of the beauty industry, and at the factors involved in whether individual brands would be likely to ride out the pandemic. Now, with a year of data to call on, we look at how our understanding of the pandemic’s impact has changed.
What 2020 Market Statistics Can Tell Us
On February 11th…
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Updated March 2021
