What Makes A Beauty Brand An Attractive Investment

6 Min Read |

In the midst of an apparent boom, the beauty industry was recently valued at $532 billion and is on a rapid upward trajectory, according to a report from retail analytics firm Edited. D2C brands are owning the customer experience and cutting out the middleman, while the rise of influencer marketing has seen many brands do away with budgets for traditional advertising and instead employ hundreds of follower-heavy ambassadors do the work for them. Brands which have built their consumer base online are of particular interest to investors, which is disrupting industry conventions in a big way; international beauty businesses are losing out to smaller, digitally native brands.

Sutian Dong of Female Founders Fund suggests that the appeal of investment opportunities within the beauty industry lies in…

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Updated December 2022

 

 

 

 

by Richard McKeon
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