Q: I’m a dermatologist about to launch my skincare brand in the market. I have decades of experience dealing with patients and private clients; however, I have built my business largely through referrals and relationship marketing. How can I use the knowledge I’ve built over the years to reach a wider audience for my launch?

Becoming an authoritative brand is not easy by any standard, but the substantial benefits are worth the effort.

As an individual with authority on a certain subject, you would be able to create content that reflects not only your personal style of storytelling, but can carry weight with a lot of people in the skincare business. With so many content creators out there with mediocre or questionable backgrounds, people are searching for those who have genuine credibility, and unique perspectives and insights.

When you’ve built authority, potential customers begin to listen to you and trust you — and it’s hard to imagine that trust not translating into a sale at some point in the future.

In fact, a report from Edelman found thought leadership content was the deciding purchasing factor for nearly half of business decision makers.

But how exactly can you and your business begin to share that knowledge you have acquired over the years, and build authority within your space? Well, content is an excellent way, and in this answer, I’ll go through my tips on how it can be done.

What is Beauty Business Journal?

Ideas. Frameworks. Community.

Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.

We help beauty industry marketers save time on research and share ideas on how to increase revenue.

A community to learn, grow and connect with industry peers.

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When you join Beauty Business Journal, you get instant access to the following:

• Beauty Business Journal Community: This is a place to connect with other Beauty Business Journal members, ask questions, and get valuable input and feedback from peers.
• Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
• Written Content: Instant access to over 3 years’ worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
• Our Weekly Round-Up Email: A newsletter packed with tips, insights and opportunities to build your business. Our weekly briefing, featuring agenda setting news & analysis.
• Ask Me Anything: We do open AMAs and then answer questions on the podcast.
• No Risk. No Commitment: It’s $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than you’d get from a course or event you’d typically pay 10-20x that for. That’s our goal. Plus, you can cancel at any time.

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Who is the Beauty Business Journal Community For?

The community is for strategic thinkers, tactical executors and brand builders who are building modern brands and seeking to understand changing market dynamics. It’s a space to ask questions, start important discussions, and expand your knowledge.

Inside, you’ll have access to the resources and community you need to become a better business operator.

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"Best investment in my sales and marketing budget for training and education. The combination of market insight and commentary alongside the strategic and tactical advice is fantastic. Instant ROI."

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"If you work within commercial teams in the beauty industry and are looking for a small way to invest in yourself next year, I highly recommend Beauty Business Journal. No, it's not free. Yes, it's worth paying for. Better yet—expense it. Cheaper than a conference, A+ content year-round!"🚀

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“Perfect for anyone looking to stay in tune with what's happening in the market. I’ve been to conferences in the $300-500 range that don’t deliver as much value as this $10 subscription."

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Global Commercial Director

Frequently Asked Questions

How Can I Get My Membership Paid For?

We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.

Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, it’ll pay for itself. And if it doesn’t, you can cancel anytime.

 

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Can I Give A Subscription As Gift?

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Can I Switch To An Annual Plan?

Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).

Do You Have A Student Discount?

Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.

How Do I Cancel My Subscription?

We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.

*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can be cancelled at any time). To give Beauty Business Journal as a gift click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the form here.

Updated December 2022