
According to research from SEMrush, 87% of marketers create content for different customer journey stages. Understanding which format works best at each stage is essential in terms of delivering value to your audience and building a stronger content marketing strategy for your business.
But some industry experts are moving away from the traditional approach of the “marketing funnel” because they believe it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. There is in fact a better way to build your content funnel that increase your chance of success to drive conversions.