8 Min Read |
Amazon has a lot of advantages over other e-commerce avenues, and itâs hard for independent brands to imagine pulling sales away from the shopping giant, to convert sales on their own. But thereâs one thing that Amazon doesnât have going for it: itâs boring.Â
Yes, the predictability of the Amazon experience is one of the keys to its success. Everyone knows what theyâre getting, and the payment process and delivery speed make it hard to beat. But, while some platforms have been quick to embrace the basic desires for convenience and lower cost, online retailers have yet to provide us with the experiences…
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Ideas. Frameworks. Community.
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We help beauty industry marketers save time on research and share ideas on how to increase revenue.
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Updated December 2022