8 Min Read |
Amazon has a lot of advantages over other e-commerce avenues, and itβs hard for independent brands to imagine pulling sales away from the shopping giant, to convert sales on their own. But thereβs one thing that Amazon doesnβt have going for it: itβs boring.Β
Yes, the predictability of the Amazon experience is one of the keys to its success. Everyone knows what theyβre getting, and the payment process and delivery speed make it hard to beat. But, while some platforms have been quick to embrace the basic desires for convenience and lower cost, online retailers have yet to provide us with the experiences…







