8 Min Read |

Amazon has a lot of advantages over other e-commerce avenues, and it’s hard for independent brands to imagine pulling sales away from the shopping giant, to convert sales on their own. But there’s one thing that Amazon doesn’t have going for it: it’s boring. 

Yes, the predictability of the Amazon experience is one of the keys to its success. Everyone knows what they’re getting, and the payment process and delivery speed make it hard to beat. But, while some platforms have been quick to embrace the basic desires for convenience and lower cost, online retailers have yet to provide us with the experiences…

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Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.

We help beauty industry marketers save time on research and share ideas on how to increase revenue.

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We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.

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We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.

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Updated December 2022

by Richard McKeon