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While London, Paris, Milan and New York are still regarded as the dominant players on the retail scene, the growth of the sector in the Middle East is being closely observed by international players. Driving this growth is a combination of technological innovation and changing shopping habits. With the UAE population expected to grow to 10.5 million by 2030 according to Euromonitor, UAE retailers are looking for ways to remain relevant to the region for future decades.
Beauty retail is experiencing a noticeable shift in the way it interacts with…