
8 Min Read |
Legacy beauty brands have a history of having a place in the world. For a start, they operated successfully in physical stores and shopping malls; but their presence in consumers’ lives was more than just physical. Prestige beauty names like L’Oréal, Coty, and Estée Lauder, that have been trading for 112 years, 117 years, and 75 years respectively, are household names with countless sub-brands that are also household names. And even Sephora, with its more up-to-date messaging, has been around for over half a century.
Brands like these highlight their…