
The resilience and success of a beauty brand relies on awareness of the future. Conscious brands must be on the lookout for future trends and shifts in consumer behavior — and that’s more true now than ever, as beauty markets are battered by the external forces of the pandemic, recessions, and social change. Brands have already got eyes on the future consumer of 2022, but as we head towards the last quarter of 2021, it’s time to turn our attention to 2023.
New research shows that the beauty industry continues to recover from the challenges of Covid-19, with a 0.2% increase in revenues from 2019 to 2020…