
Q: Iโm planning to launch my range of cosmetic products soon, and wondering how companies successfully generate awareness and attention when they launch?
Many people see launching as a once-off project, like publicising a new business, product, or service. Yet considering it in a broader context, launching should be seen as a continuous act of improvements – a price change, new packaging for your brand, repositioning your brand or pursuing a new sales channel, every time you improve thereโs an opportunity to โlaunchโ.
Considering every new update or every improvement as a launch opportunity brings multiple occasions and a variety of different strategies and tactics you can use.
But firstly, thereโs a reality you must face: No one cares about your new cosmetic product.