10 Min Read |
Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your business. Send me your questions and in return I’ll share actionable insights and advice. 📝
Q: I’m planning to launch my range of cosmetic products soon, and wondering how companies successfully generate awareness and attention when they launch?
Many people see launching as a once-off project, like publicising a new business, product, or service. Yet considering it in a broader context, launching should be seen as a continuous act of improvements – a price change, new packaging for your brand, repositioning your brand or pursuing a new sales channel, every time you improve there’s an opportunity to “launch”.
Considering every new update or every improvement as a launch opportunity brings multiple occasions and a variety of different strategies and tactics you can use.
But firstly, there’s a reality you must face: No one cares about your new cosmetic product.
What is Beauty Business Journal?
Ideas. Frameworks. Community.
Today’s business owners, CEO’s, directors and commercial teams have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
The question: What are YOU doing with your 1%?
Inside Beauty Business Journal you’ll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.
We’re building the beauty community of tomorrow, making it easier to learn, grow and connect with industry peers.
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When you join Beauty Business Journal, you get instant access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Weekly Interactive Emails. Critical analysis on trending and popular topics in the beauty industry.
- Our Weekly Round-Up Email. Our weekly briefing, featuring agenda setting news & analysis.
- Beauty Business Journal Community. Connect with industry professionals like you in our Facebook group (Retailers, Marketers, Manufacturers, Distributors, Entrepreneurs).
- Ask Me Anything. We do open AMAs and then answer questions on the podcast.
- No Risk. No Commitment. It’s $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than you’d get from a course or event you’d typically pay 10-20x that for. That’s our goal. Plus, you can cancel at any time.
Who is the Beauty Business Journal community for?
Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.
Inside, you’ll have access to the resources and community you need to become a better business operator.
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Frequently Asked Questions
How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, it’ll pay for itself. And if it doesn’t, you can cancel anytime.
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Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).
Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can be cancelled at any time). To give Beauty Business Journal as a gift click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the form here.
Updated July 2021