8 Min Read |
Covid-19 started to reshape consumer shopping behavior from the word go — from panic buying and mask-wearing, to the inconceivably rapid transition from in-store to e-commerce. Now that the world is tentatively looking forward to relative freedom, the beauty industry is faced with the challenge of predicting, adapting to, and perhaps helping to shape the way consumers shop in the future.
We’re not going to just get right back to the way things were before. There’s no doubt about that. Even when all current restrictions have eased in every global region, consumer behavior will have changed for the long-haul. And the changes that retailers implement now, in this in-between stage of pandemic and post-pandemic life, have the potential to become the norm — so as an industry, we need to make sure those changes and shopping mechanisms are sustainable and beneficial for both consumers and brands.
What is Beauty Business Journal?
Ideas. Frameworks. Community.
Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.
We help beauty industry marketers save time on research and share ideas on how to increase revenue.
A community to learn, grow and connect with industry peers.
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When you join Beauty Business Journal, you get instant access to the following:
- Beauty Business Journal Community: This is a place to connect with other Beauty Business Journal members, ask questions, and get valuable input and feedback from peers.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
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- Ask Me Anything: We do open AMAs and then answer questions on the podcast.
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Who is the Beauty Business Journal Community For?
The community is for strategic thinkers, tactical executors and brand builders who are building modern brands and seeking to understand changing market dynamics. It’s a space to ask questions, start important discussions, and expand your knowledge.
Inside, you’ll have access to the resources and community you need to become a better business operator.
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Frequently Asked Questions
How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, it’ll pay for itself. And if it doesn’t, you can cancel anytime.
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Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).
Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can be cancelled at any time). To give Beauty Business Journal as a gift click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the form here.
Updated December 2022
