
8 Min Read |
Covid-19 started to reshape consumer shopping behavior from the word go — from panic buying and mask-wearing, to the inconceivably rapid transition from in-store to e-commerce. Now that the world is tentatively looking forward to relative freedom, the beauty industry is faced with the challenge of predicting, adapting to, and perhaps helping to shape the way consumers shop in the future.
We’re not going to just get right back to the way things were before. There’s no doubt about that. Even when all current restrictions have eased in every global region, consumer behavior will have changed for the long-haul. And the changes that retailers implement now, in this in-between stage of pandemic and post-pandemic life, have the potential to become the norm — so as an industry, we need to make sure those changes and shopping mechanisms are sustainable and beneficial for both consumers and brands.