
In 2021, the majority of brands know how quickly a trading environment can change and the importance of listening to their customers. As marketers, founders or business developers, it’s our job to spot what might be the “next big thing” and use those insights to drive product innovation and sales. For many of us, that includes obsessively tracking themselves and their competitors across social media channels and platforms such as Google Trends.
For those of us in familiar with examining data, Google Trends is extremely useful at identifying seasonal trends of certain products and gaging customer interest in emerging categories. You can even use it to edge out competitors by monitoring their positions. Often opportunities can be identified at an early stage, however collective search results can in some cases be misleading.