4 Min Read |
Currently dealing with a pre-pandemic "retailpocalypse" that has already claimed Barney's as a casualty in 2019 and resulted in downsizing and redundancies at Macy's this year, many U.S. retailers are battling for survival. Many had looked to recover a share of the beauty market which over the years has become dominated by e-commerce companies as well as multi-brand retailers like Sephora and Sally Beauty. At present, beauty has ended up being critically important for retailers, as consumers are spending more on beauty products than on fashion.
According to Skypad, a retail performance data platform, which tracks merchants including...
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