
Everyone’s talking about the post-covid consumer, but what do we really know? Beauty brands have been taking a range of approaches to convert sales after the depths of the pandemic, but it hasn’t been easy for anyone.
In February, Glossier revealed that it’s laying off 80 members of corporate staff after making “some mistakes” in 2021 — hinting in an internal email (first obtained by Modern Retail) that those mistakes mainly involved getting ahead of themselves on hiring during an already uncertain year. And haircare giant Garnier (under L’Oréal) has recently been focusing on refining social strategy to…