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4 Min Read | Now that social media is at the forefront of beauty industry marketing strategy, legacy beauty brands have fallen behind their younger competitors. Fresh young brands have taken to online platforms with ease. They promote their products…
Continue readingIt seems as though change is the only constant in digital marketing and industry disruption has become part of the routine. The emergence of so many content formats and strategies means professional marketers really need pay attention to stay relevant….
Continue reading5 Min Read | During 2018 beautytech slowly and steadily established itself as a term widely used across various beauty-related hardware and software innovations. 2019 has also started with a bang with CES revealing new beautytech innovations and NRF showcasing…
Continue reading5 Min Read | Virtual Reality (VR) and Augmented Reality (AR) technologies are the basis of a fast growing tech industry changing the way people interact with the world. But, perhaps surprisingly, the beauty industry is among the latest to…
Continue reading6 Min Read | Personalization and direct sales are innovating the once-stale menβs care space. They said they wanted βleathery.β Not smoky. Not spicy. Real leather. Thatβs how Brian Jeong and Phil Wong, two entrepreneurs who introduce themselves with hugs…
Continue reading5 Min Read | The Internet has changed the playing field when it comes to marketing goods and services. But not completely β it is clear that more traditional and tangible marketing methods are still important for brands to gain…
Continue reading5 Min Read | Shopping is a part of daily life and we often like to purchase products based on recommendations from friends or people whose opinion we trust. In the digital age almost every online shop we visit uses…
Continue reading5 Min Read | The relationship between beauty services and spas and salons has been steady throughout the evolution of the beauty and wellness industries. Both high end beauty establishments and high street salons have, conventionally, been ideal venues from…
Continue reading4 Min Read | Just a few years ago the idea of controlling the devices in your home remotely, from your smartphone, would have sounded like science fiction. But now technology isnβt just something you have in your home-itβs become…
Continue reading3 Min Read | HONG KONG (Reuters)Β – A Chinese beauty app just revealed an ugly tech reality. Meitu unveiled dismal first-half results, which lopped nearly a fifth off its $2.9 billion market capitalisation. A strategic makeover designed to focus more…
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