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3 Min Read | PARIS (Reuters) – Maybelline parent LβOreal is pairing up with Facebook to roll out virtual tests for shoppers to see how they might look with different lipsticks or eye shadows, adding to its push to drive…
Continue reading9 Min Read | As consumers continue to demand more interactive ways for brands to connect and to provide them with an enjoyable customer journey, purchasing has now become much less about the transaction and more about the experience. Shopping…
Continue reading5 Min Read |Β Companies adjust offerings to attract more female users Β YY, Momo had been known for women in scantily clad outfits Chinese live-streaming apps that built their billion-dollar empires leveraging womenβs physical appeal are now tapping into their…
Continue reading4 Min ReadΒ |Β While London, Paris, Milan and New York are still regarded as the dominant players on the retail scene, the growth of the sector in the Middle East is being closely observed by international players. Driving this growth…
Continue reading3 Min Read | LED masks are NASA-tested skin boosters that donβt require needles. You may have seen them on Instagram: featureless, eerie white masks glowing brightly in selfies by Jessica Alba, Kate Hudson, Chrissy Teigen, or even soccer player…
Continue reading4 Min Read | Late 2017, TSG Consumer Partners (TSG), a leading private equity firm, announced they had acquired a minority state in one of the worldβs fastest growing beauty brands, Huda Beauty, founded by Huda Kattan, along with her…
Continue reading5 Min Read | You can have a million views a month and still not be able to make rent Do your children dream of YouTube stardom? Do them a favor: Crush that ambition now. New research out of Germany…
Continue reading4 Min Read | A multitude of technologies are converging to revolutionise the beauty retail environment at a pace not seen before. At the heart of this sea change are the millennials who, more so than any other demographic, are…
Continue reading4 Min Read | The recent advances in 3D printing, digital printing and smart packaging, although revolutionizing most businesses, may be most profoundly felt in the beauty industry. We take a look at how recent advances in technology are re-shaping…
Continue reading3 Min Read | Since the drop-off in 2007/2008 following the financial crisis, volumes in international trade have been steadily increasing, bringing supply chain management under increasing scrutiny. Supply chain management refers to the infrastructure and processes that guide the…
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