Beauty Tech Sephora

9 Min Read |

As consumers continue to demand more interactive ways for brands to connect and to provide them with an enjoyable customer journey, purchasing has now become much less about the transaction and more about the experience. Shopping has become a journey and brands have been keen to let their consumers experience the latest advantages technology can bring to the beauty industry through augmented reality (AR) and artificial intelligence (AI). These recent innovations are set to transform the international retail industry. America and China have taken the lead, but the rest of the world has been quick to follow as brands have begun to…

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Updated December 2022

by Richard McKeon