9 Min Read |
As consumers continue to demand more interactive ways for brands to connect and to provide them with an enjoyable customer journey, purchasing has now become much less about the transaction and more about the experience. Shopping has become a journey and brands have been keen to let their consumers experience the latest advantages technology can bring to the beauty industry through augmented reality (AR) and artificial intelligence (AI). These recent innovations are set to transform the international retail industry. America and China have taken the lead, but the rest of the world has been quick to follow as brands have begun to…
What is Beauty Business Journal?
Ideas. Frameworks. Community.
Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.
We help beauty industry marketers save time on research and share ideas on how to increase revenue.
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When you join Beauty Business Journal, you get instant access to the following:
- Beauty Business Journal Community: This is a place to connect with other Beauty Business Journal members, ask questions, and get valuable input and feedback from peers.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
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The community is for strategic thinkers, tactical executors and brand builders who are building modern brands and seeking to understand changing market dynamics. It’s a space to ask questions, start important discussions, and expand your knowledge.
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Updated December 2022
