
Top search engine rankings are one of the key pillars of online business success.
According to Backlinko, the first result on Google gets 31.7% of all clicks — while results on the second page receive just 0.78% of clicks.
Therefore, unless your content is achieving a high rank in Google search, you’re not going to make much progress. Understanding how to get in front of your audience with the right content at the right time is critical to making your website stand out from competitors.
The truth is, it takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm.
While there’s no magic formula, one of the key tactics of clever beauty retailers use is ranking their products for search terms that start with “the best ______.”
We frequently begin our customer journey with non-branded search terms, think about your own habits – how often have you gone to Google and started your search for “Best salon scheduling software”, “Best foundation for oily skin”, “Best concealer brush”, etc.
In this article we look at how you can dominate search with a simple SEO technique, and establish your brand’s online presence by seeking to rank for “the best ______.”