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Ask many beauty brand marketers today about their content strategy and youβll likely get a response along the lines of, βWeβre blogging a few times a month.β They may even mention that they aim to create content for their ideal…
Continue reading2020 has been called the lost year as the pandemic dramatically changed how consumers shop, interact and live their lives. The cosmetic industry was not spared from this economic hit as many businesses, both small and large saw massive layoffs,…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingCreating great content can be difficult. Consider this, research has shown 98 percentΒ of all marketing teams say written content is their most-preferred type of content, yet one third of marketersΒ admitΒ their content writing is only βsomewhatβ or βnot soβ effective. So,…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingWhatβs a good conversion rate? How do you structure content? Why do some landing pages work when others fail? Those are hard questions to answer. The reason being is there is no absolute or correct answer. Featured Resource How One…
Continue readingBuilding a successful brand relies upon an organisationβs ability to satisfy their customers wants and needs. There are many factors that go into a consumers’ decision-making process, and figuring out what those factors are is essential to building your brand….
Continue readingIn 2021, the majority of brands know how quickly a trading environment can change and the importance of listening to their customers. As marketers, founders or business developers, itβs our job to spot what might be the βnext big thingβ…
Continue readingThere are endless skincare-related questions consumers think about daily, however turning to their friends for answers on sensitive topics often isnβt an option. Asking a friend for a recommendation on the best moisturiser seems like an ordinary question, but would…
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