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Good content is one thing, but great online content that supports your brand and drives conversions is another. How do you define what great content is? Yes, it should be well-written, highly engaging, and it should resonate with its intended…
Continue readingLast month we released a case study on the marketing success of Harryβs, a online grooming company centred around creating affordable and bespoke shaving experiences. Beardbrand, launched in 2012 by founder Eric Bandholz, is a similar direct-to-consumer brand but with…
Continue readingItβs a thing β plenty of beauty brands are named after their founders, including successful brands like Huda Kattanβs Huda Beauty and Fenty Beauty by Rihanna. But while strategic use of a founder name can work (Huda and Fenty, for…
Continue readingWe often hear or read about blog posts or social media content that went viral and wonder how those brands and the teams behind them did it. Often, itβs got nothing to do with being an expert content strategist or…
Continue readingA while back we wrote a piece detailing the unprecedented success of Harryβs, a shaving brand that shattered records for referral engagement. In eight short years, founders Jeff Raider and Andy Katz-Mayfield have turned this upstart brand into a genuine…
Continue readingTop search engine rankings are one of the key pillars of online business success. According to Backlinko, the first result on Google gets 31.7% of all clicks β while results on the second page receive just 0.78% of clicks. Therefore,…
Continue readingTrying to squeeze into a competitive market like the beauty industry β let alone trying to rise above larger, more established competitors β isnβt easy. Established brands like Glossier, Charlotte Tilbury and Sephora already know a thing or two about…
Continue readingDo you want increased conversions on your website? Of course you do. What business doesnβt want to increase their sales. The Call-To-Action (CTA) can act a gateway between marketing and sales. Everything that youβve done, all the branding and content,…
Continue readingOften referred to as the βlipstickβ effect by industry leaders and economists, the beauty industry has had a reputation for being recession-proof.Β Sometimes, also called the βlipstick indexβ, this phenomenon was first coined by Estee Lauder chairman Leonard Lauder to…
Continue readingHow did Harry’s capture over 15,000 email addresses in the first day of operations, and break the 100,000 email mark in a week? Itβs widely accepted that organisations seeking to either build a new network of clients or greatly expand…
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