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While a professional-looking website design is vital for online success, it’s only part of the equation. Well-structured content and engaging copy that is designed to convert visitors is equally, if not more important than a website’s appearance. Your goal should…
Continue readingRegardless of the time and effort you put into building your strategy, developing editorial plans, or crafting persuasive, engaging, high-quality copy for your beauty brand, success frequently depends on your distribution and promotional choices. Although much of the groundwork must take…
Continue readingWhether you’re a DTC beauty brand, cosmetics wholesaler or fragrance manufacturer, you’re probably feeling the pressure to come up with regular fresh content. Turning up your content production efforts can play such an important part in building your brand awareness…
Continue readingPlan the work. Work the plan. Planning can take several forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — pillar within your marketing framework regardless if you are…
Continue readingWhat happens when you create a blog aimed at giving women beauty advice, makeup tutorials, product reviews, and techniques from industry leaders? Ask Emily Weiss, the founder and CEO of Into The Gloss, a beauty blog that rose to cult-like status…
Continue readingGoogle has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. So the reality is your content must satisfy two masters. On the one hand, your…
Continue readingThe beauty industry in the UK and around the globe has exploded in recent years, with more entrepreneurs looking to open their own retail space or release a new product. It has become a very competitive market with Salon Business…
Continue readingTwisted Content is an agency specialising in digital and content marketing for beauty, cosmetics, skincare, haircare and fragrance brands and has worked with many international beauty brands on their marketing and digital services. Beauty Business Journal speaks with expert advisor…
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