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Traditionally less important in the overall beauty routine of Middle Eastern women, the skincare category accounts for around just 7% (although some sources put it around 15%) of total beauty sales in the region, according to industry estimates. However, rising…
Continue readingAs the second-biggest beauty market in the Middle East, and the seventh-largest in the world, Iran offers great potential for beauty brands from all corners of the globe as it slowly opens up to the West. The country’s total beauty…
Continue readingWith global spending by Muslim consumers on cosmetics expected to rise to $73bn by 2019, up from $46bn in 2013, according to recent research from Thomson Reuters, companies are closely monitoring the demand for halal beauty products. What is Beauty…
Continue readingThe Dubai Mall is now so important to beauty brands in the United Arab Emirates that it has been described as being almost like a country within a country. The size and traffic of the Dubai Mall has seen many…
Continue readingNatural, nude or no make-up looks are generating a buzz on beauty blogs in the Middle East. Funstany blog’s Zeinab el-Fiqi singles out shades of berry, peach and rose as key trends for the spring season, while the Saudi Beauty…
Continue readingThe nailcare market may not be reporting the high growth rates that it saw just five years ago, but it is still a segment that is witnessing strong innovation. Sources say that the nail polish market has experienced a 10%…
Continue readingA few years ago Western brands looking to launch or penetrate deeper into the Middle East came out with an oud fragrance. Doing so was seen as a sure way to appeal to consumers’ tastes in the Middle East and…
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