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6 Min Read | The stars were out in force at the recent Golden Globe Awards and again we witnessed the familiar flurry of excitement about the nominees and their chances of success in their category. For days afterwards it…
Continue reading7 Min Read | Consumer shopping habits are changing β fast. In the Middle East, dominant beauty incumbents and physical stores are increasingly challenged by the disruptive force of new startups and global social media platforms. A review of statistics…
Continue reading3 Min Read | Letβs be honest, the global beauty market is still dominated by major names but beauty industry disruption and the presence of smaller brands is growing at an exponential rate. Itβs true, while LβOrΓ©al, Unilever and EstΓ©e…
Continue reading5 Min Read | Too old to be a cosmetics model at 42? Well that is what Isabella Rosellini discovered when she was removed as the face of LancΓ΄me in 1996 for being βtoo oldβ, having represented them since the…
Continue reading5 Min Read | Recent years have seen the emergence of a number of key trends shaping the beauty industry. Concerns around sustainability, inclusivity, diversity, environmental concerns and the rise of influencers means that brands have a plethora of issues…
Continue reading4 Min Read | (London) – Over the past few years, social media influencers have become an integral part of the marketing mix, every facet of life seems to have someone whoβs made a career out of talking about their…
Continue reading2 Min Read | Shiseido the Japanese beauty company seeking a more global presence, is bringing on a local hero with international appeal to sell its cosmetics, signing tennis star Naomi Osaka as a brand ambassador. Osaka, the first Japanese…
Continue reading6 Min Read | Influencer marketing is simple: you find social media influencers with large followings who have an relationship to, or an interest in your field, and pay a fee to secure their public support. They share images and…
Continue reading2 Min Read | BOSTON (Reuters) – Hedge fund Tourbillon Capital Partners is shutting down after several years of poor returns, making it the third well-known fund to announce plans to close its doors within a week. What is Beauty…
Continue reading6 Min Read | Starting a beauty business has never been easier and sometimes it seems that a new cosmetics brand emerges almost every week. Major brands, bloggers, influencers and celebrities are all creating and releasing their latest products in…
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