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3 Min Read | Letβs be honest, the global beauty market is still dominated by major names but beauty industry disruption and the presence of smaller brands is growing at an exponential rate. Itβs true, while LβOrΓ©al, Unilever and EstΓ©e…
Continue reading5 Min Read | Recent years have seen the emergence of a number of key trends shaping the beauty industry. Concerns around sustainability, inclusivity, diversity, environmental concerns and the rise of influencers means that brands have a plethora of issues…
Continue reading6 Min Read | Influencer marketing is simple: you find social media influencers with large followings who have an relationship to, or an interest in your field, and pay a fee to secure their public support. They share images and…
Continue reading6 Min Read | Starting a beauty business has never been easier and sometimes it seems that a new cosmetics brand emerges almost every week. Major brands, bloggers, influencers and celebrities are all creating and releasing their latest products in…
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