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4 Min Read | Gen Z are true digital natives; they have grown up with the internet, social networks and mobile systems. Unlike the millennial generation, these teens are turning away from common millennial behaviours and setting a new paradigm…
Continue reading4 Min Read | There’s life in China’s luxury shoppers yet. L’Oreal SA on Tuesday reported better than expected first quarter sales. Most notable was a 23.2 percent gain in Asia, which led the region to outpace western Europe for…
Continue reading5 Min Read | Marketing departments have always struggled with three main challenges. Creating enough content to cover all audiences and channels, gaining the consumer’s attention and creating a trusted, authentic brand identity. When the influencer phenomenon came on the…
Continue reading5 Min Read | It’s said that beauty is in the eye of the beholder. It’s subjective. But where do the biases and preferences that tell us what is and isn’t beautiful come from? American economist and sociologist Thorstein Veblen…
Continue reading6 Min Read | Investors like the new breed of fashion companies that have an Instagram-fueled intimate relationship with their customers. New York’s startup fashion scene is trending among venture capitalists. Record amounts of funding are being raised, leading to two…
Continue reading8 Min Read | Traditionally, business to business (B2B) marketing has never been regarded as an inspiring or particularly creative sector. However, that is changing — and companies can no longer get away with being formulaic and boring in their…
Continue reading5 Min Read | Veganism, once considered a niche concept, has now become mainstream. As consumers become more concerned about sustainable living, they are increasingly conscious of the ingredients and production methods behind their favourite products. Today’s consumers are well…
Continue reading5 Min Read | Launched in 2010, Instagram’s impact has been huge. It has changed the way brands market themselves, creating an advantage for new brands that embrace this changing world and knocking previously unshakable beauty incumbents and media outlets…
Continue reading3 Min Read | Benefit Cosmetics’ has announced the setting up of a dedicated in-house influencer agency in an effort to streamline their marketing operations. Launched in February, the primary function will be to monitor the brand’s return on investment…
Continue reading5 Min Read | For retailers, omnichannel is no longer a choice – it’s essential. Those who fail to upgrade their systems risk being left behind. Most business owners now realise that omnichannel is the way of the future. However,…
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