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Young consumers are demanding more from companies; they expect brands to add value beyond the products and services they sell and to step up on the important social issues of our times. And, in return, they’re showing their commitment at…
Continue reading2 Min Read | Victoria’s Secret hired its first openly transgender model, a capitulation from chief marketing officer Ed Razek’s stance as recently as last fall. Brazilian model Valentina Sampaio posted a photo of herself on Instagram, tagging Victoria’s Secret….
Continue reading5 Min Read | From prestige beauty, nutricosmetics to subscription based skincare businesses, we look at some of the emerging trends the beauty industry has been capitalising in. It’s Personal Bespoke mail order skin treatments designed for a client’s specific…
Continue readingGeneration Z consumers were born between the mid-1990s and the mid-2000s. They are the first generation to grow up as truly digital natives – and (in general) they have little or no experiential understanding of a world without high-speed internet,…
Continue reading2 Min Read | The backlash to Bella Hadid’s social media post could have far-reaching consequences for her career and the brands she works with. We live in an age where our every triumph and tribulation is documented for the…
Continue reading5 Min Read | An increasing number of B2B companies are focusing on online sales. But the success of B2C e-commerce far outruns that of B2B. We look closely at the gap between B2B and B2C, and consider why B2B…
Continue reading5 Min Read | There’s little doubt social media influencers have a tremendous impact on marketing products. From makeup, fashion and beauty, to travel and everyday consumables, influencers are a tremendously effective means of targeting large and niche audiences, with…
Continue reading4 Min Read | Top influencers today routinely demand upwards of a five-figure fee for a single sponsored post on their social media accounts. So, beauty brand marketing teams are putting more focus — and more of their budgets —…
Continue reading3 Min Read | Beauty is one of the most personal verticals of all of retail. If not the most personal. In physical stores, the personal nature of beauty is evident in the important role the in-store beauty consultant plays…
Continue reading4 Min Read | As female innovators start consumer-product businesses, they’re asking a new kind of question: “Is it good for me?” Women, long the main buyers of consumer goods, want healthier and more innovative products so badly that they’ve decided…
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