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15 Min Read | The beauty industry is a glittering, glamorous world of lotions, potions and brightly coloured bottles on bathroom shelves. From the outside it’s attractive and appealing… but the industry has a darker side. In 2018, Zero Waste…
Continue reading8 Min Read | The direct to consumer (DTC) model took off quickly, driven by changes in online tech and communications that allowed brands to easily β and affordably β connect with people who wanted to buy from them. Recently…
Continue reading5 Min Read | Not too long ago, a slew of brunch photos, your coworkerβs recent trip abroad, and post after post of sponsored content from your favorite Instagram influencers filled your social media feed. But, when the worst of…
Continue reading8 Min Read | We know Covid-19 has had a huge impact on B2C beauty brands so far β but B2B relationships have had to change too. With decreased budgets and a rapid shift to digital and remote operations and…
Continue reading9 Min Read | If you thought livestreaming was just the online version of TV shopping channels like QVC, youβd be wrong. Because livestreaming is an interactive, two-way experience, and those who buy beauty products off the back of livestream…
Continue reading8 Min Read | As the beauty market becomes ever more competitive, and beauty consumers grow increasingly knowledgeable about the ingredients and technology behind the products they choose, beauty brands can no longer use the same old recipes and manufacturing…
Continue reading8 Min Read | Ten years ago, data and security breaches were more likely to happen in the empirical world. But today, cyber attacks pose a very real threat to businesses β and their clients β across industries. Some of…
Continue reading8 Min Read | Gamers may not be the first group of people you think of when youβre talking about beauty consumers. But a growing number of savvy brands are discovering real potential for growth by tapping into the active…
Continue reading8 Min Read | Influencers have been changing the face of the beauty industry in recent years, attracting cult-like followings on social media, particularly Instagram and YouTube. In the competition for the consumerβs attention, influencers are winning with stylish collections…
Continue reading5 Min Read | In the ever changing landscape of social media marketing, itβs increasingly clear that not all influencers are made equal. The term itself is broad; anyone who promotes products or ideas on behalf of a brand is…
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