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8 Min Read | After the economic challenges of 2020, business leaders across all sectors will be under increased pressure to ensure their budgets are being spent as effectively as possible. Within the beauty industry this will mean reassessing how…
Continue reading8 Min Read | As technology has become more personal, our exposure to marketing and advertising has grown nearly constant. A hundred years ago all we had was shop windows, the local newspaper and maybe a radio if you were…
Continue reading5 Min Read | From day one, the spread of COVID-19 rocked the world of salons, spas, and beauty treatment spaces. The close proximity of clients and professionals became difficult to manage, but as more cities and states reopen, many…
Continue reading8 Min Read | While influencer culture is shifting towards advocacy, celebrity brand ambassadors and celebrity-owned brands are a different kettle of fish. Brands with a celebrity name driving their messaging often grow at a much faster rate than those…
Continue reading8 Min Read | Each generation is facing its own challenges during the Covid-19 pandemic, but Gen Z consumers β with the influence of digital culture affecting them particularly deeply β are going through a unique rewiring of emotions. As…
Continue reading5 Min Read | Now more than ever, beauty brands of all sizes are making use of what they view as their strongest asset- the enthusiasm of their customers. Itβs a good thing too, as the current global situation continues…
Continue reading8 Min Read | So far, data about how the beauty industry will ride out the pandemic has contained mixed messages. In general, reports show that many categories have already started to bounce back after a dip in March this…
Continue reading8 Min Read | The Internet has changed the influencer landscape almost unrecognizably over the last decade. From celebrities taking up the vast majority of social influencing roles in 2010; to todayβs vastly popular βreal peopleβ influencers who have used…
Continue readingHave you heard anyone say βI love this, it takes me straight back to the 90s!β this year? From brown lipstick to super slick lip gloss, and thick eyeliner to blue eyeshadow, 90s beauty trends have had a comeback in…
Continue reading6 Min Read | Brands no longer need to wait for the summer months with their festivals and crowded city centres to interact with their audiences. At Home experiences bring engagement and trial opportunities to everyoneβs living room, says Vaughan…
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