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10 Min Read | The new breed of consumer is increasingly aware of brands and their ideologies, thanks to social media. They’re accustomed to seeing #crueltyfree campaigns on Facebook and Instagram and the hashtag displayed as a brand selling point….
Continue reading8 Min Read | Brands and individuals outside of the transgender community are often unsure how to approach conversations about gender identity, and about the lived experience of those who don’t identify with the sex they were assigned at birth….
Continue reading10 Min Read | Once upon a time, the beauty industry played a much bigger role in creating trends. Today, however, we’re operating in a different kind of world. Instead of being developed and dictated by industry insiders, trends start…
Continue reading8 Min Read | At some point in the development of their company, founders are confronted with a decision — should they ‘cash out’ or should they retain ownership and focus on generating revenue for bigger profits? When founders do…
Continue readingConsumer behavior is always evolving, but never before has the landscape changed so much, so quickly. Seismic shifts in human life across the globe since early 2020 have rapidly reshaped the beauty market, and developments in consumer demand have abandoned…
Continue reading9 Min Read | Ramadan is the busiest advertising season of the year and advertising platforms, as well as brand marketing teams, know that high quality content, that really engages, can influence buying decisions for the rest of the year….
Continue reading12 Min Read | Over the past decade, the power and influence of TV Shopping, particularly that which includes live product demos, has been growing. The QVC (Qurate Retail Group) Inc. shopping network, is a global leader in this channel…
Continue reading6 Min Read | In the midst of an apparent boom, the beauty industry was recently valued at $532 billion and is on a rapid upward trajectory, according to a report from retail analytics firm Edited. D2C brands are owning…
Continue reading8 Min Read | With the Coronavirus making it more difficult to distribute samples to physical stores, remote product sampling through media and digital platforms is gaining renewed attention as a way to create encounters and experiences with new products….
Continue reading8 Min Read | It’s no secret that consumer habits have changed dramatically as a result of the pandemic. We explore how beauty consumer decision making and purchasing has changed over the past year and what brands can do to…
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