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8 Min Read | Since they began to appear as successful players on the beauty scene, DTC brands have had one particularly good friend: the internet. From Glossier to ColourPop, DTC upstarts have succeeded almost exclusively through digital marketing. Standout…
Continue reading8 Min Read | Digital marketing has had a good run over the last decade-and-a-bit. It’s been a solid period of time in which social media usage has boomed, and the legislation that governs how brands can use it for…
Continue reading8 Min Read | Two people drive through an epic landscape in their impeccably converted Mercedes Sprinter, filming their journey from above with a drone. They share the ups and downs of life on the road as a Millennial, vegan,…
Continue reading8 Min Read | Instagram offered paid advertising for the first time in November 2013. Brands had been present on the platform before that, but introducing ads marked the beginning of a process of gradually adding more and more promotional…
Continue reading8 Min Read | Sex sells. But if you’ve been paying attention, so does beauty. If influencer trends are a reflection of beauty industry progress , then the platforms influencers use to connect with their audiences must, at some point, realign…
Continue reading8 Min Read | Beauty influencers function in relation to the industry as a whole, as well as their specific market niche. While they often operate as independent individuals or brands, their position in the market is closely related to…
Continue reading7 Min Read | What if beauty consumers didn’t throw their packaging away? And they kept it, instead, in a way that would add value to their life and benefit the brand they bought the product from. No, we’re not…
Continue reading8 Min Read | Stores in some parts of the world are, at last, opening up again. But while beauty brands may be keen to get back into physical retail spaces, beauty buyers aren’t quite so enthusiastic. A recent survey…
Continue reading8 Min Read | Lately, there’s been a future focus among beauty researchers and analysts. As an industry, we’re looking at how consumers and brands will evolve over the next few years — because that evolution has been accelerated and,…
Continue reading8 Min Read | History tells us that restriction is followed by release. Economists at UCLA predict that the economic stress and recession caused by Covid-19 regulations will be no different — and expectations are growing that we’ll soon be…
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