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Investors are swerving out of their usual lanes, and looking for opportunities to diversify portfolios. For beauty brands, this presents a precious opportunity — to position themselves as attractive alternative investments, and benefit from a cash injection to accelerate growth. …
Continue readingUber isn’t the only door-to-door delivery service that’s branching out into beauty, but it may be the most high-profile. In May, Estée Lauder became the first beauty business to partner directly with Uber in the US, and more have already…
Continue readingNew beauty brands are launching into a competitive post-pandemic market, but they have an advantage that their predecessors didn’t. As the relationship between consumers and brands evolves, startups are capitalizing on the public’s desire to be involved with their favorite…
Continue readingA brand’s marketing team can’t just step in to build a strategy after a product has been created. With user-generated content on social media key to strategic success, marketers need to be involved in product development at an early stage…
Continue readingThe pandemic caused unexpected instability throughout physical supply chains, restrictions on movement and work had enormous implications for many business operating at a local and particularly global level. But it also forced brands and consumers to quickly adapt to what…
Continue readingThe resilience and success of a beauty brand relies on awareness of the future. Conscious brands must be on the lookout for future trends and shifts in consumer behavior — and that’s more true now than ever, as beauty markets…
Continue reading8 Min Read | Legacy beauty brands have a history of having a place in the world. For a start, they operated successfully in physical stores and shopping malls; but their presence in consumers’ lives was more than just physical….
Continue reading8 Min Read | Amazon has a lot of advantages over other e-commerce avenues, and it’s hard for independent brands to imagine pulling sales away from the shopping giant, to convert sales on their own. But there’s one thing that…
Continue reading8 Min Read | Beauty and sex are getting more closely connected — but in a new way. A new category of sex-positive beauty brands is emerging on the market, with influencers backing up their message: that the beauty industry…
Continue reading8 Min Read | It was touch and go, but the Olympics is now underway in spite of Covid-19 — and beauty brands are right there in the action. We’ve seen a swathe of beauty brand sponsorships for athletes and…
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