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5 Min Read | Personalisation in the beauty industry is in the spotlight, as consumers increasingly demand customised beauty products. Brands are responding to this demand by embracing and developing new technologies that are going to meet the needs for…
Continue reading5 Min Read | A significant trend is emerging in the beauty industry, and transforming the way that large scale corporates reach their audience. Brands which interact with and sell directly to consumers have been around for years β think…
Continue reading5 Min Read | The big players in the beauty industry have been facing tougher competition, especially in the last decade, as smaller, independent startups fight for a piece of the beauty industry pie. The direct-to-consumer approach is forcing corporates…
Continue reading4 Min Read | As consumers become more interested in the processes behind the beauty industry, they are increasingly becoming involved in the product development process by voicing their opinions and ideas to any beauty brands who are prepared to…
Continue reading2 Min Read | (Reuters) – Unileverβs beauty and personal care unit only closes on one-tenth of the M&A deals it looks at, the unitβs boss said on Wednesday, illustrating how many upstart brands have flooded the market vying for…
Continue reading7 Min Read | With a $52 million infusion this year, the millennial-focused beauty site enters what CEO Emily Weiss calls βphase two.β Four flavors of lip balm sit on a table at Glossierβs headquarters: mango, elderflower, watermelon, and peach….
Continue reading5 Min Read | Peer to peer selling and multi-level marketing have been mainstays of the cosmetics industry as sales models for more than a century. Avon was one of first direct selling pioneers and Mary Kay has been using…
Continue readingΒ 5 Min Read | The fixture of door-to-door selling is turning to the internet. In 2016, with two young children and needing money for her law studies, Samantha Richard decided to become an Avon Lady. Trudging from home to home…
Continue reading4 Min Read | Beauty Playgrounds The way consumers discover, purchase and appreciate beauty products has seen a dramatic shift in the past 5 years. While you could be forgiven for thinking that online was the most popular way to…
Continue reading6 Min ReadΒ | Relationship retail is a rising trend in the beauty industry, as an increasing number of retailers are driving footfall by offering consumers a place to hang out and interact with other shoppers who have similar passions and…
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