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4 Min Read | Recent years has seen beauty brands turn their focus more intently on the teen consumer market as they launch lines that appeal to the self-expressive, experimental and wellness orientated demands of the younger consumer. While some brands…
Continue reading4 Min Read | As brands increasingly turn their focus towards the female population they have had to re-think their portrayals of women. The old stereotype of the perfect housewife has been replaced by more realistic portrayals of femininity; a prime…
Continue reading4 Min Read | A recent report by Launchmetrics has highlighted an unexpected trend in brand-influencer relationships. It might seem obvious to assume that the more followers an influencer has the more desirable they are as a brand promotor. Apparently…
Continue reading4 Min Read | The continuing trend is seeing growing numbers of companies diverting a greater percentage of their marketing budget spend away from traditional and towards other forms of advertising. In 1995 Esteé Lauder went public and in 1998…
Continue reading4 Min Read | The dominance of blue-chip beauty companies over the beauty industry has taken a considerable dive in recent years due to increased competition from indie companies. Social media marketing has made it possible for smaller brands to…
Continue reading4 Min Read | The origins of perfume can be traced back over 5000 years to the Middle East, most notably Egypt. Use of fragrances and perfumery are deeply ingrained in the culture of the Arabian Peninsula and are considered…
Continue reading4 Min Read | (Dubai) Online shopping and e-commerce is a multibillion dollar industry and is expected to grow by 8 to 12% over the next few years; suggesting that sales in the United States alone will fall between $427…
Continue reading3 Min Read | The global beauty industry is worth $445 billion and Forbes estimates that forty of the biggest startups today have been founded by women. It is one of the most accessible sectors to start a business. Creating…
Continue reading3 Min Read | Whether it’s achieving that ethereal catwalk look or discovering how to avoid toxic ingredients in cosmetics; the beauty influencer has the answers; and brands have increasingly made them a core element of their marketing campaigns. But…
Continue reading3 Min Read | 2017 was a positive year for the global cosmetics industry with Euromonitor International figures forecasting global sales figures to reach USD 465,000 million. Growth was predominantly driven by markets in Asia Pacific, North America and Western…
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