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3 Min Read | Half of the Middle East’s population is under the age of 25 and they are educated, tech-savvy and highly connected. This makes them a key target for beauty brands looking to penetrate the region. More exposed…
Continue reading2 Min Read | Infiniti Research Limited predicts a 5.88 per cent compound annual growth rate (CAGR) for the global scented candles market from 2017 to 2021. In the US it is reported as being a USD 3.2 billion industry with…
Continue reading3 Min Read | As times change there has been a notable shift in the role of gender in society. It is no longer acceptable to define a position in society as being gender specific and terms such as ‘gender-neutral’ and…
Continue reading3 Min Read | Archaeological evidence of the use of cosmetics dates back to the Ancient Egyptians who were believed to have applied different natural ingredients to protect the skin from the intense desert sun. From the use of kohl…
Continue reading4 Min Read | The UAE is one of the fastest growing markets for the beauty and cosmetics industry in the world. According to Euromonitor International, a per capita spending on beauty and personal care of USD 247 is more…
Continue reading3 Min Read | There has been much discussion about how the beauty industry has failed black and multiracial (BMR) people with a minimal range of tailor-made products available. Brands such as Carol’s Daughter, SheaMoisture, Black Opal and Iman Cosmetics…
Continue reading3 Min Read | The BB cream was popular in South Korea long before it hit the western cosmetics world by storm in 2012. The same can be said for cushion compacts and sheet masks which quickly followed and pretty…
Continue reading3 Min Read | Recently we looked at how the hair care industry can benefit from clever product tailoring. Here we look at this in more detail with an emphasis on customisation and how the global cosmetics giants are targeting…
Continue reading3 Min Read | Fragrance marketing campaigns need to become less about celebrity branding and more about selling a total consumer experience. This is where niche fragrances might just have the edge. With changes in consumer preferences and increased demand…
Continue reading3 Min Read | The natural beauty market in the Middle is forecast to grow thanks to demand for halal and vegan products and the launch of new brands in the sector. The global trend for natural or organic beauty…
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