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10 Min Read | As France re-enters lockdown, brands like Lancome, Dior and Chanel have doubled down on digital services like virtual consultations and tailored 1-2-1 beauty masterclasses in order to maintain customer engagement and drive sales. They have also…
Continue reading8 Min Read | Ten years ago, blockchain technology was still fairly niche, within the beauty industry it was practically non-existent. Originally developed to protect cryptocurrency users from fraud, blockchain is poised to invert the concept of corporate accountability in…
Continue reading10 Min Read | Research and development of technology-based treatments and health support, including digital medicine, has been active for the past few years. Multinationals like P&G and Shiseido have begun supporting and collaborating with startups as an approach to…
Continue reading8 Min Read | Beauty and wellness have always had a close relationship, with spas and salons selling feel-good and health supportive experiences. Recently, wellness has been taking a turn towards the virtual, and this shift is likely to be…
Continue reading8 Min Read | Sexualization has been used as a marketing tool in the beauty industry for generations, with products aimed at women often sold as a means to increase sexual appeal. But in the 21st century, as attitudes towards…
Continue reading8 Min Read | Tech accelerators or incubator programs are often run by large businesses, with investment from venture capitalists. Theyβre interested in driving the success of startups that will help them develop and roll out new technology within their…
Continue reading8 Min Read | Beauty industry intelligence has developed leaps and bounds in recent years, and now everyone from multinational incumbents to fresh startups are using AI and big data to leverage their businesses and create new products. The scope…
Continue reading8 Min Read | If thereβs one thing we know about fragrances, itβs that they have the power to evoke a strong emotional reaction. Research shows that scents can trigger memories and transport you to another place or time, so…
Continue reading8 Min Read | Sheβs confident, attractive, and she knows what she wants. Sheβs tuned in to the social issues her audience is interested in right now. She shares her opinions β and beauty preferences β freely, and sheβs absolutely…
Continue reading8 Min Read | As the beauty market becomes ever more competitive, and beauty consumers grow increasingly knowledgeable about the ingredients and technology behind the products they choose, beauty brands can no longer use the same old recipes and manufacturing…
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