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Do you want increased conversions on your website? Of course you do. What business doesn’t want to increase their sales. The Call-To-Action (CTA) can act a gateway between marketing and sales. Everything that you’ve done, all the branding and content,…
Continue reading8 Min Read | Since the pandemic began, many channels within the beauty industry have suffered from the lockdown restrictions imposed to counteract it. Reduced footfall has meant that many product lines have had to migrate almost entirely to online…
Continue reading6 Min Read | As a sales channel, travel retail accounts for a significant and increasing percentage of many beauty brands annual turnover. Unfortunately, last year’s pandemic has seen this channel shrink dramatically. Even larger brands like Coty and L’Oreal…
Continue reading8 Min Read | The arrival of the Covid-19 pandemic caught us all unprepared last spring. In the 12 months that followed we have seen ecommerce skyrocket and international travel practically vanish. Perhaps one of the most threatened commercial markets…
Continue reading10 Min Read | Being a clean beauty brand is already becoming a “must” in Europe and the United States as clean beauty companies and manufacturers work towards growth and expansion strategies, all while ensuring their products are addressing rising…
Continue reading8 Min Read | The Chinese fragrance market is growing rapidly, and emerging local brands are proving to be stiff competition for Western beauty conglomerates focused on international expansion. Fragrance products account for only 2% of the Chinese cosmetics market…
Continue reading10 Min Read | The term “cannabis cosmetics” is rapidly emerging in the cosmetics and beauty sector, having numerous overseas startups announcing the use of cannabis in beauty products. How has cannabis become an integral part of a fast-growing market…
Continue reading8 Min Read | China, first to be hit hard by Covid-19, is showing strong signs of economic recovery — and its luxury cosmetics market is quickly returning to pre-pandemic levels. Why? The answer appears to lie with China’s younger…
Continue reading8 Min Read | ‘Daigou’ translates from Chinese to English as ‘buy on behalf’, or surrogate shopping — and that is, essentially, what it is. It’s a practice which peaked in 2013, whereby an individual or group outside of China…
Continue reading8 Min Read | Beauty brands that strive to tap into the Chinese market are working with a new generation of consumers, whose lifestyles, desires and world views are changing with wider societal and global shifts. A report by Deloitte,…
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