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8 Min Read | With so many businesses competing for consumer attention in saturated markets, savvy beauty brands keep ahead of emerging markets in order to leverage growth by launching in new regions. Knowing where to look is key to…
Continue reading8 Min Read | This year brought the surprise news that the UAE was to normalize relations with Israel, in a deal with far-reaching implications. For the beauty industry, the deal opens up trade between the two markets. But at…
Continue reading7 Min Read | The market for male beauty and personal care brands has always been smaller β and harder to tap into β than the female beauty market. As the pandemic continues to change the way all of us…
Continue reading6 Min Read | E-commerce has skyrocketed in China, driven in part by the COVID-19 pandemic. Many local platforms are seeing strong demand. Tmall has stood out as one the key winners, where beauty sales in particular have seen a…
Continue reading6 Min Read | The Japanese market in menβs skincare lags behind other Asian beauty capitals like China and South Korea. However, in spite of the categories niche position and smaller market size, the menβs skincare market in Japan continues…
Continue reading9 Min Read | Spotting an emerging market before everyone else does β and making the most of it β can catapult a small or middle-weight beauty brand to success. We all know that China has been revered as an…
Continue reading6 Min Read | Chinese beauty consumers are among the most tech savvy in the world, meaning that a strong digital strategy is crucial for brands looking to tap into Chinaβs booming beauty market. Tmallβs Part In A China Strategy?…
Continue reading8 Min Read | Thereβs a mysterious void in the beauty industry. Jewish beauty consumers who observe kosher principles in the products they consume are hard-pressed to find brands that meet their needs. And yet itβs a big market, with…
Continue reading12 Min Read | Expanding into new markets is an important opportunity that businesses simply cannot ignore. However, one must keep in mind that it can be a major battleground. It takes a disciplined process to accurately assess the full…
Continue reading14 Min Read | Wellness is big business, last year the Global Wellness Summit estimated the worldwide health and wellness industry to be worth $4.2 trillion, with beauty and anti-ageing being the largest individual sector. 2020 is a year when…
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